Selling Through Marketplace vs Open Online store – which is the best and profitable?

Maybe now you are already in a position to determine what products will be sold through online media. Then, new problems arise ... must be sold through which this product? Marketplace like Lazada, Tokopedia, and Bukalapak, or decide to open your own online store and compete with the giant marketplace in the world.

Marketplace VS online stores. This is the essence of the article I created. What's the purpose? Instead of simply searching for the platform, the area where the best; I will dissect the advantages and disadvantages, the advantages of long term, and certainly the most ... bring profit for you personally.

Marketplace VS online store

The products you sell got its own uniqueness. Regardless of the type of product, platform sales contributed little factors that can determine the conduct or whether the product you are selling. However, the most important and most importantly keep your product, not the platform site sold products.

Advantages and disadvantages marketplace

When talking about the Lazada, Bukalapak, Tokopedia, and other marketplace, what comes to your mind? Perhaps, the online sales promotion media boosting fishing pole with a myriad of investment for advertising. Yap. There was a point.

I have my personal views about the marketplace. They are all intermediaries. Intermediaries between buyers and sellers. As an intermediary, of course promotion is the main weapon to collect time. No wonder, extraordinary promotion budget.

Then, looking at the amount of money that is in the marketplace and the amount of the (prospective) purchaser, is it better to sell certain products via marketplace? We recommend, see advantages and disadvantages first sale through marketplace.

5 advantages of selling in the marketplace:

No need to spend money for investment to create a website – not least the money is going to come out when you open an online store. Depending on the size and complexity of the website, the cost of which comes out when making websitesangatlah potentially swell. Moreover, if you use paid CMS such as Shopify; It will be a lot more costs out.

The target market is already there – each person coming into the marketplace, already had a desire to buy a particular product. Will not be difficult if you are selling goods that are sought after and needed a target market.

The trust has already woken up – when you sell a product in the marketplace, as expensive as any product you are selling, if indeed there is a market and a buyer, your product will be sold. One of the Foundation already awakened. What is it? Trust. Buyer's trust via the marketplace has been very high. Thanks to the vigorous advertising and promotion, it became one of the education that when buying something in a particular marketplace, possibly fooled and there is a problem later in life will be reduced.

The ease of navigation and website for buyers – although for first sale in marketplace you will trouble to get the buyer, this will not last long. Marketplace has website design and navigation is very friendly to visitors. For example, if there is someone looking for a facial and beauty products you sell one product facial beauty products ... Although you haven't searched, there is the possibility and potential of your products visible in the column "similar products" when visitors see other facial beauty products.

Optimization SERP and SEO Friendly – it's been one of excess, when you sell via marketplace, meaning you don't compete to get organic visitors. Popular marketplace Indonesia already ranks top in SERP (SearchEngineResultPages) that will really make it easy to get extra organic visitors. If you sell a product in a category or a specific page with organic search that is fair, there will be potential for your goods quickly sold out and become saleable goods.

5 sales shortfall in the marketplace:

Amazing tight competition – not denied, you are not the first person to sell beauty products (examples) in the large marketplace Indonesia. In fact, it's also possible that you are selling goods in the marketplace is also sold by others in the same marketplace. Superb tight competition this will bring a lot of conditions, where, usually the price war will occur. 

There are pieces of sales – as I said, the marketplace is an intermediary (third person), meaning, there will be pieces of the sales as Your investments contributing to the marketplace because your passenger sales. The term, there will be a tax if you sell the goods in the marketplace. How much is this piece? Each marketplace have policies and different pieces. Although there are indeed certain marketplace that doesn't apply sales before you reach monthly sales quota.

You cannot save data to the buyer – when you are selling through marketplace, all data held by third parties. In a sense, you do not know who is buying, where it comes from, and how demografinya. All consumer data controlled by the marketplace (third person). What's the harm? Anyway, I am just selling, rather than collect data. Yap. It does have a point. But, just think again, you miss the opportunity to get data kostumer and cut off the opportunity to sell other items to the same kostumer.

Buyers accustomed to buy with the lowest prices – if You sell a million people, the public do not hope you can sell products and benefited 100 per cent. Buyers in the marketplace is already very accustomed to check and compare prices. As a result, if you are not the cheapest, it will be difficult to get sales from the marketplace.

You can not improve brandawareness – of course, you also want your online store to be known by the public at large. Via marketplace, unfortunately, it is very hard to do. For example, if you sold homemade juice in Lazada, kostumer bought it and when asked by relatives and family, what approximately are answered kostumer who buy your product? Of course, not your brand ... but rather, and be the answer is kostumer Lazada. Correct?

Summary of marketplace

Want to keep selling in the marketplace after seeing deficiencies and excess at the top? There is no harm; You can still sell the product in the marketplace, with all the advantages and disadvantages that exist. Several conclusions can be drawn:

Investment sales in the marketplace are smaller than open your own online store.

Very nice to test sales of your products in the market and seeing his enthusiasm.

Very easy to understand, even for people who are new to selling, very easy for sale in the marketplace because it is very simple.

Very difficult to raise brandawareness if you are looking for long term profits

The tight competition and price wars often occur.

Advantages and disadvantages passing selling online store

To open your own online store, you basically need a website where you put all the products that you sell. Usually, the platform CMS Wordpress is most often the choice. With the function Woocommerce, selling through its own online store easier and fun. What are the difference, uniqueness, and profits by selling through online store than through marketplace? See discussion below.

5 advantages of selling in passing the online store:

Holding control branding, userexperience, and education – all purchases done through the website with the name of your online store. Whatever your food and view, will have an impact for the visitors. You retain control of all things. You want to present the experience of a purchase through the online store you are interesting, distinctive, and memorable. As a seller, you are also responsible for educating visitors so accustomed to buying through online store comparison marketplace. However, to make it easier, you can create a friendly navigation and mimic the marketplace in order not to get confused.

You got data kostumer directly – with got the data, you have the opportunity to kostumer do email marketing. What are its benefits? You can sell more products, obtain more opportunities to sell, and get loyalty kostumer. You can build your own brand and have the opportunity to improve the long-term brandawareness.

All the advantages you are holding without pieces – 100 percent of the profit will go into your account. There are no pieces. There is no tax. There is no shortage at all. 

Marketing is becoming more efficient with paid advertising media – who says it's hard searching for traffic to the online store? The presence of paid advertising media, you will more easily get the visit targeted directly to the product you are selling. In fact, this way is much more effective than selling lewar marketplace.

Some people prefer shopping via an online store than the marketplace – research has never been done, individuals aged 18-26 years more like shopping in the online store than the marketplace. If you sell a product in a unique way, a website with a good navigation, and experience the new product purchase, of course You have the opportunity to be superior than the marketplace. Preferably, you've got a loyal buyer of visitors and highly profitable for the long term.

4 sales shortfall in passing the online store:

You need the additional costs for maintenance and other – runs a website need to need experts. Will profit if you master website creation, preparation, and other things. However, if you do not control it, you need an expert to help you prepare everything.

You need to run the marketing (marketing) – sell via marketplace, arguably, you need a little time to do marketing. When you open an online store, you need to prepare a special budget for marketing. It could be through Facebook Ads, Google Adwords, or other advertising media.

You need to fill in the content – why? When your online store look "deserted" and no reading materials for visitors, surely you melewarkan opportunity to make visitors longer exists on your website. Ideally, the longer the visitor on the website, the higher the conversion rate of your online store purchases. So, at the very least, you need to update once a week. Either add a new product, or add content and new articles.

Payments – unlike the marketplace already prepared a variety of payment methods, through an online store, you must create a separate payment method. In this case, if you use a CMS Wordpress, you can install pluginPaymentGateway for easy payment. Remember, confidence is the main thing in the online store ... so, at least you should pay attention to comfort and data security kostumer.

Summary of sales via online store

See the flaws and merits, which one do you think is more worth: selling through online stores, or still utilizing the existence of marketplace in Indonesia? Selling yourself with how to open your own online store, not too complicated and as hard as you might imagine, kok. See the flaws and merits, sales have remained viable online store you run. From the discussion above, the online store this conclusion we can take:

Add the possibility of running an email marketing is very good for future business.

100 percent profit and profit without pieces.

You can get the data of the visitor.

You control a lot of things and got a lot of things at a time.

You can add traffic through paid advertising media with a target market that is highly targeted and high conversions.

Marketplace vs online stores – which is better?

Honestly, this discussion is not looking for a winner and looking your best. This discussion is more likely to add new insight for you who want to sell a product but still confused like to sell through.

Conclusion

Rather than choose one platform for selling a product, why not choose and run them?

There are no rules and special laws that require you to sell through its own online store or marketplace. In fact, there is a more effective way. Take advantage of both!

The term, this is called multichannelapproach. By using it, you have the opportunity to present your product in a lot of visitors and market. In this way, your chance of selling more products will increase.

How to do it effectively?

If you already sell on the marketplace and are building their own online store website, start by sending a coupon discount. If your goods were sold in the marketplace, send discount coupons to pembelajaan through your online store. In this way, there is a potential for people who buy the product you will be shopping at the online store at a later date. Good luck.

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